How Smart Realtors Are Adapting to the Post-COVID Real Estate Market.

While many industries were crippled by the COVID-19 pandemic, real estate continued to skyrocket. Yet, the pandemic has created a need for changes in this rather traditional area, and Kevin Feely is leading the charge with the Feely Group.

Traditional brick-and-mortar businesses had no choice but to shift to a remote-access work model as COVID-19 ravaged the globe. This prompted an urgent need for innovation. As real estate usually calls for a lot of face-to-face interaction, including touring a property, the pandemic made efficient remote-working in this industry rather difficult. The real estate world had to figure out how to move to the cloud in order to survive economic devastation. At the same time, the demand for housing increased more than it has in decades. To meet this demand, the antiquated industry went virtual. Cloud-based broker eXp Realty teamed up with the talented tech entrepreneur Kevin Feely, founder of the Feely Group, to create a new generation of real estate firms.

Thanks to the guidance of the Feely Group, eXp scaled their organization with next to no overhead. The company is agent-owned and designed by agents for agents. There is no office space, and agents can earn shares of the company based on their sales. Elements of multi-level marketing lets agents build a scalable and near-instantly profitable team.

As the Feely Group posted over $25 million in sales in just six months, the organization is on pace to generate over $50 million this fiscal year. This is due to Kevin Feely implementing several innovative measures to rapidly grow the business, including virtual reality (VR) tours of properties for sale. It is as if the SIMS video games met online shopping.

The cloud-based real estate model is the solution to realtors finding success in a post-COVID world. With the rise of e-commerce and exponential demand for housing and commercial properties, Kevin Feely has revolutionized an antiquated industry.